Client Case Study

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Start-Up Nation Central

Start-Up Nation Central, an Israeli NGO that connects business, government, and leaders from around the world with Israeli innovation, offering Israeli innovators access to high-potential and previously inaccessible markets, worked with The BTL Group to enter the State of Michigan

Industry

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Geography

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Consulting

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Engagement Summary

Challenge(s)

  • Start-Up Nation Central was looking to create an outpost in the State of Michigan; the organization had its eye on Detroit as the city had a lot of potential business for two of its companies

  • This outpost required funding, a verifiable pipeline of business for the two companies, and support from the city

  • Start-Up Nation approached The BTL Group for help with all the aforementioned moving parts

Solution / Approach

  • Together with a coalition of players, The BTL Group facilitated the signing of a Memorandum of Understanding between Start-Up Nation Central and the State of Michigan

  • Start-Up Nation Central operates through the Michigan Israel Business Accelerator (MIBA), members of which The BTL Group introduced to numerous business opportunities, leading other Israeli peers to open satellite offices in Michigan

  • The BTL Group identified the right Detroit leaders for Start-Up Nation Central’s trade missions, designed to strengthen ties between American and Israeli companies